海尔集团是全球领先的整套家电解决方案提供商和虚实融合通路商。公司1984年创立于青岛。创业以来，海尔坚持以用户需求为中心的创新体系驱动企业持续健康发展，从一家资不抵债、濒临倒闭的集体小厂发展成为全球最大的家用电器制造商之一。通过对互联网模式的探索，海尔集团实现了稳步增长。2015年，海尔集团全球营业额实现1887亿元。海尔在全球有5大研发中心、21个工业园、66个贸易公司、143330个销售网点，用户遍布全球100多个国家和地区。根据世界权威市场调查机构欧睿国际(Euromonitor)发布2015年全球大型家用电器品牌零售量数据显示，海尔大型家电品牌零售量第七次蝉联全球第一，同时，冰箱、洗衣机、酒柜、冷柜也分别以大幅度领先第二名的品牌零售量继续蝉联全球第一。

Haier Group is the world leading solution provider of wholesethome appliance and the pioneer of integration of entityand cyber business. Since its foundation in 1984 in Qingdao,Haier has been persisting in its innovation system centeredon customers’ demands to drive itself on constant andhealthy development, successfully transforming into one ofthe biggest manufacturer of home appliance worldwide froman insolvency collective small plant on the verge of collapse.In 2015, Haier global revenue achieved 188.7 billion RMBin 2015, with 5 R&D centers, 21 industrial parks, 66 tradingcompanies, 143330 sales outlets all over the world and itscustomers spread over 100 countries and areas.