统帅是海尔集团继海尔、卡萨帝之后的第三个子品牌，是海尔集 团统帅是海尔集团继海尔、卡萨帝之后的第三个子品牌，是海尔集团在互联网时代背景下推出的定制家电品牌。1998年，统帅品牌作为海外行销平台出口欧洲市场，2008年转入国内市场，并于2011年，以“定制家电”品牌定位全新亮相。

统帅电器通过虚实融合模式：互联网快速获取用户个性化需求，依托海尔的技术研发优势，及虚网、营销网、物流网、服务网优势，保证产品生产、整套服务的及时和完善性，为用户打造年轻、时尚、品质、适用的家电产品。18年来，统帅电器用七星级的服务征服了2000多万忠实粉丝，品牌覆盖2576个地区，在各品类家电产品都有明星产品，并推出“hellokitty”、“多啦A梦” 定制系列产品。获得“2012先驱中国年度创新品牌奖”等30余项行业大奖。2016年，通过帅电器品牌价值达到156.59亿元。在互联网时代背景下推出的定制家电品牌。1998年，统帅品牌作为海外行销平台出口欧洲市场，2008年转入国内市场，并于2011年，以“定制家电”品牌定位全新亮相。

Leader is the third brand after Haier & Cassarte which allbelongs to Haier Group. It is put forward as a customizedhouse appliance brand against the background of internetera. In 1998, Leader started to export to European market asan overseas sales platform, and turned back into domesticmarket in 2008 and in 2011, it came into the market in a newappearance positioning as “customized appliance”.The integration mode of Leader’s entity-cyber is elaboratedas follows: after internet fast grasp the consumers’demandand based on Haier technical R&D advantages as well asthe advantages of cyber-network, sales network, logisticsnetwork and service network, Leader is able to developyoung, fashionable, qualified and suitable homeappliancesfor its customers. Leader won over 20million fans with itsseven-star service within 18 years, and the brand covers2567 areas. It owns star product for each product line;moreover, it put forward famous customized series of product,such as Hellokitty and Doraemen. Leader has won over 30awards in its industry including The Annual Pioneer of ChinaInnovation Brand in 2012. In 2016, Leader’s brand valuereached 15.659 billion Yuan.